As the Director of Marketing, Alexa is tasked with creating and executing strategic marketing initiatives to boost brand visibility and expand market presence. She oversees a team of marketing professionals responsible for managing social media accounts, devising marketing campaigns, and creating digital content. Alexa also collaborates with cross-functional teams to implement strategies across digital platforms and events to effectively promote USSSA and its entities while upholding brand consistency. She works closely with our national partners to fulfill contract obligations related to marketing efforts.

In his role as Senior Photographer and Creative Strategist, Kit is accountable for capturing still photos, conceptualizing, resourcing, and executing photography projects while upholding the highest standards of visual storytelling captured through a lens. His comprehensive knowledge of different photography techniques and industry trends enables him to effectively drive creative strategy and produce amazing deliverables to support our marketing efforts.

As the Senior Video Production Manager Caleb works across all departments and to foster creative concepts for the enhancement of the organization's brand through video production and creative content development. He has extensive filming and editing experience, a genuine talent for storytelling, and expertise in both pre- and post-production. He is enthusiastic about pushing the creative limits of video production and possess a discerning eye for distinctive content that engages with all USSSA audiences.

Chelsea oversees the visual direction of creative design projects to ensure alignment with the company’s vision and brand identity. She collaborates across departments, particularly with UI/UX, to understand objectives and translate insights into compelling visual narratives for different customer segments. In addition to addressing in-house graphic design needs, Chelsea leads larger initiatives such as annual National Convention theme building, USSSA Space Coast Complex and Pro Shop branding/signage, establishing brand guidelines and implementation procedures across the organization. She also works to understand the needs for expansion of design resources into the field.

In her role as a Marketing Coordinator, Rosie specializes in both baseball and fastpitch programs. She’s responsible for generating content and maintaining all social media accounts for both sports, assisting in the ongoing development of creative ways to promote USSSA Fastpitch and Baseball, as well as continue to develop and oversee the intern program. Rosie started as a summer intern in 2023, stayed on in an extended roll afterwards and most recently transitioned from a 1099 contract role to a full-time employee in mid-July. She’s a recent graduate from ONU — double major in Marketing & PR with an emphasis on Sports Multimedia.

Kelly is responsible for generating content and maintaining all social media accounts for Slowpitch. As a Midwest Slowpitch Director and Committee member, Kelly is a Slowpitch virtuoso who is passionate about elevating the sport to its highest potential.